As you’re reading this blog, or if you’ve visited theArthritis Foundation websitetoday, you may have noticed we look a bit different. Today we’re entering a new chapter in our organization’s evolution – as we publicly unveil the Foundation’s Champion of Yes brand.
While we are celebrating the unprecedented opportunities this transformation brings, we also recognize that there is much work to be done.
With the support and leadership of our staff, volunteers and community, our new brand is going to help the Arthritis Foundation – and the mission we’re committed to – stand out more than ever before. But it is our hard work and unwavering commitment that will continue to make an impact on the lives of the more than 50 million Americans who have arthritis.
Our new look and feel will show the world that we’re united, consistent and in touch with the changing times. However, it’s our tools and resources; advocacy efforts and cutting-edge scientific discovery that will help us change lives and find a cure. Our new way of talking about who we are and what we stand for will underscore our attributes: that we’rebold, brave, expert, ever present and all-in我们致力于真正实现这些品质，这将帮助我们在人们的生活中创造“是”的时刻，并增加我们社区获得关怀的机会。
Over the past year, we’ve conducted a lot of research, heard many voices and ideas, evaluated our challenges and considered possible solutions. I want to express my sincere gratitude to everyone who has helped shape this tremendous transformation at the Arthritis Foundation – the many staff and volunteers who are dedicated to our organization’s mission. Our passion and pledge to a cause that is growing each day in importance is even stronger today. We are committed to saying Yes in the face of No, and to helping those who live with arthritis do the same. We won’t reach our destination overnight, and there’s still a lot more work to do, but I’m confident our efforts will help us conquer arthritis – and now I encourage every member of our community to make the most of this milestone and help move us forward.
For starters, we’d love for you to watch our short video below to learn more about what it means to be a Champion of Yes, and then totell us how you, yourself, are a Champion of Yes！告诉我们你因为关节炎而不得不说“不”的事情，以及你是如何克服这些挑战并把它们变成“是”的时刻的。告诉我们你改善关节炎生活的建议和技巧。告诉我们你的成就，你引以为傲的事情，以及你是如何说“是”的。
Thank you for supporting the Arthritis Foundation and our community – and for being a true Champion of Yes!
P.S. – Please be sure to explore the rebrandedarthritis.org,where our powerful new look and feel really comes to life!
– Ann Palmer, Arthritis Foundation President & CEO